Firegeezer.com occasionally shares a feature called “Looking Back,” where it highlights old magazine ads from *Fire Engineering Magazine* dating back to the 1950s. One recent post featured an ad from April 1957, showcasing the Peter Pirsch & Sons company based in Kenosha, Wisconsin. The ad included a drawing of a mid-ship quint from Evergreen Park, giving a glimpse into the fire apparatus of that era. An article from 1981, written just a few years before the company ceased operations, can be found HERE. It offers valuable insight into the history and legacy of Pirsch fire trucks.
Peter Pirsch & Sons magazine ad April 1957

Evergreen Park Fire Department 1965 Pirsch mid-mount quint

Bill Friedrich shared this image of the unit as it was deployed in Evergreen Park, matching their yellow fleet. This 1965 mid-ship quint had a 750-GPM pump, 250 gallons of water, and a 65-foot ladder. This "modern" photo of Truck 32 shows a Federal Q siren and two 888 warning lights on the fenders, along with a roof beacon.

Evergreen Park Fire Department 1956 Pirsch mid-mount quint

Another image from Bill Friedrich shows the truck after it was painted black over red by a local shop. The Q siren has been relocated from the fender to the bumper.

These historical images help preserve the legacy of early fire apparatus and the companies that built them. They serve as a reminder of how far firefighting technology has come—and how much we can learn from the past.

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