On the evening of August 22, Great Wall Motor released a semi-annual report. The company achieved operating income of 28.527 billion yuan in the first half of the year, up 7.99% year-on-year; net profit attributable to shareholders of listed companies was 3.954 billion yuan, down 3.25% year-on-year; basic earnings per share was 1.30 yuan. In the first half of the year, Great Wall Motor sold a total of 346,300 vehicles, a decrease of 6.48% compared with the same period in 2013. The sales revenue of the whole vehicle was 27.0 billion yuan, an increase of 8.15% over the same period of 2013. The increase was due to the increase in sales of SUVs.
Great Wall Motor reported that due to the company's optimized product structure, focusing on SUVs, creating cost-effective products, and striving to improve the level of after-sales service, consolidating the brand influence of the full range of products in the market, achieving sales growth of SUV models and consolidating sales. profit.
In the first half of the year, the company's gross profit margin decreased from 28.96% in the same period of 2013 to 28.56%. For the reason of the decline in performance, Great Wall Motor said that because the Group is in a strategic transition period, mainly because there are fewer new models of car models, and the decline in production and sales has led to an increase in fixed costs. The performance of financial indicators in the first half of the year was slightly lower than that of the same period last year. .
In addition, Great Wall Motor's performance in overseas markets has also declined. According to the report, the current export market is mainly distributed in South America, Europe, Africa, Asia Pacific, Middle East and other regions, and has formed a solid international marketing network. Among them, Russia, Chile, South Africa, etc. have become the main export countries of Great Wall Motor. The sales volume of the Great Wall export vehicle reached 28,848 units, a decrease of 31.17% compared with the same period of 2013 (the same period of 2013: 41,914 units). Among them, the sales volume of pickup trucks, SUVs and cars reached 10,198 units, 13,474 units and 5,176 units respectively. The RMB exceeded RMB 1.793 billion, a decrease of 30.82% compared with the same period of 2013 (the same period of 2013: RMB more than RMB 2.59 billion); the proportion of the Group's operating income was 6.29%.
At the same time, Great Wall Motor said that it will continue to increase the research and development of SUV. It is expected to further enrich the product line in the second half of 2014. Several new SUV models will be launched, including the fashion wild SUV Haval H2, the small SUV Haval H1, and the high-end off-road SUV. A variety of new models such as the Haval H9, through the enrichment of the SUV product line, made Haval a new attraction to contribute to sales increments, in order to maintain the No. 1 position in the SUV market. For the Haval H8, the company said that it will release relevant announcements in a timely manner after determining the time to market.
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Dongguan Baolai Automation Technology Co., Ltd. , https://www.dgbaolaizdh.com