On the 5th Ring Road in Beijing, the most number of models except the sedan will be light trucks. In crowded traffic, people are often busy hurrying their way, often turning a blind eye to this. However, with a little attention to observation, it can be felt that the use of light trucks in Beijing is quite large. Because light trucks are inconvenient or not allowed to enter the city, light trucks have taken over the most important part of urban logistics. From the outskirts and warehouses of logistics parks to the streets, there are all kinds of light truck footprints everywhere; therefore, it can be said that light trucks are the main force of Beijing's urban transport and are the logistics force of urban logistics.
Many of these light trucks are operated in suburban logistics parks and between cities. The Airport Logistics Park in Shunyi, Beijing is very representative. Visit several logistics parks around Jingmi Road to understand the use of the Beijing Light Bus.
The logistics park market is huge
As a representative city in the Bohai Rim economic circle, Beijing places an important position in the development of the logistics industry. The modern logistics industry has become the fastest growing, most active and most hot industry in the economic field of China. With the economic development and social progress, the specialization and socialization of logistics has become an inevitable trend of social division of labor. In order to reduce the total cost of society, the logistics field and the production field are gradually separated. The emergence of logistics parks is to adapt to the needs of this division of labor. It aims to realize the communization of logistics facilities and logistics operations, and the physical aggregation of logistics facilities clustered in areas around the city and many logistics companies.
With the vigorous development of the logistics industry, the logistics park has become a new type of logistics industry. The logistics park, as a new logistics collection and distribution method developed from the development of the logistics industry to a certain stage, has undergone a period of development from the cargo distribution and transshipment center to the logistics center, the distribution center, and finally to the logistics park. At the same time, logistics parks cannot be built in urban centers. Therefore, with the development of logistics parks, the demand for light trucks by logistics companies is increasing day by day.
At present, the volume of light trucks in the Beijing Airport Logistics Park is very large, and the number of newly purchased and renewed markets each year is also very large. With powerful companies buying high-end cars, Qingling is their first choice. It has been observed that the light trucks used by foreign companies such as UPS, DHL, and TNT are mainly Qingling vehicles, covering most of the Qingling 100P and Qingling Zhongka vehicles. Domestic brands and private logistics companies are paying more attention to the cost of buying cars. There are more choices of Futian, Beiguang Gas, and Dongfeng.
The style of use also has its own characteristics: foreign brand logistics companies pay more attention to corporate image, to light trucks to set up a unified style of painting, people will be able to recognize the company's LOGO, the image of their own is also a propaganda; The logistics company is spraying its own brand name on the original paint.
Light truck rental
During the visit, a third kind of car-raising method, different from full car purchase and mortgage purchase, was discovered: light truck rental. This is an interesting mode of operation. It is common in the passenger and car industries, and it is relatively rare in the truck business. Light-bulb leasing means that someone specializes in purchasing light trucks and setting up light truck leasing companies. The logistics company obtains the right to use the vehicle by paying the rent on time. The lessor can provide the driver or hire the driver himself.
There are certain reasons for the emergence of the light truck leasing phenomenon. First, in the highly competitive logistics industry, many small companies do not have enough business, business is not fixed, and they do not need to purchase vehicles to hire full-time drivers; second, the logistics industry itself has strong seasonality and periodicity, and fluctuations in business volume. When the business is normal and the business is normal, the fleet is sufficient. When the business volume suddenly increases, the light truck can be leased to meet the needs of the moment. Light truck rental came into being in this situation.
The production of light truck rental also provides business opportunities for manufacturers and distributors. Dealers can reorganize old cars that have been replaced with used cars and set up a leasing department. Because dealers have better maintenance capabilities and customer resources, they have a unique advantage in running this business and can become another source of income beyond vehicle sales and maintenance. Not only can it generate revenue but also integrate and use existing resources. Why not?
Mainstream light truck door distribution
At a junction of the logistics park, there is a very large light truck market. The mainstream light truck companies have dealerships here. There are various models of car parks such as Foton, Dongfeng, Liberation, Liuzhou Auto, Jianghuai, and Nanjing Iveco. Many of them are listed on the market, and they are all in line with Beijing's environmental protection requirements. State III, State IV models. Around the parking lot, each brand's dealerships lined up in a row, making it spectacular. It is understood that these are all secondary distributors of various brands. The distributors of various manufacturers spread the distribution network to the user's door to facilitate the selection and form a “light-card supermarketâ€, and the scale of the large people is amazing. It also reflects the huge demand for light trucks in airport logistics parks.
It is understood that the services in the light-card supermarkets are in place. The dealers can provide one-stop service for the customers from the selection of vehicles to the handling of the accounts. Users only need to describe their tonnage demand and use environment, they will be able to get their own satisfaction models. Brands are also free to choose, and some can also purchase mortgages in phases to provide users with flexible financial support policies. From “sit-seller†to “business†to delivery, the light-card dealer experienced a transition from a manufacturer-centered to customer-centric marketing model.
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