Recently, the statistics of the China Automobile Association show that in January 2013, the sales volume of automobiles exceeded 2 million vehicles, a year-on-year increase of 46.4%, a record high. Among them, passenger car market demand growth rate is obvious, sales reached 1.73 million, an increase of 48.7%, an increase of 18% from December, and sales data also hit a record high.
The signs of warming up in the automobile market show that China Automobile Association statistics show that in 2012, China sold a total of 19,360,400 vehicles, a year-on-year increase of only 4.3%. Compared with the rapid growth in previous years, the market is worried that the automobile market has entered the era of “micro-growthâ€. However, the sales data of 1.73 million passenger cars in January exceeded market expectations.
Bai Yu, an analyst at Qilu Securities, believes that looking back at the month-on-month data from January of 2005, it can be seen that the growth of passenger cars in 2013 was the highest after the explosive growth year in 2010. In addition, compared with some car companies that have released sales data, it can be found that the sales growth of some self-owned brands is better than that of joint ventures. This is also in line with the historical trajectory of low-end car consumption taking the lead in the recovery of each demand cycle.
Bai Yu said that some 4S stores in Beijing have been investigated recently. From the perspective of passenger flow, consumers are more concerned about cars, and salespeople are more optimistic about the market. The Securities Times reporter also learned from some 4S stores in Shenzhen that some of the best-selling domestic models still need to wait in line.
Li Xiaoguang, an analyst at Shenyin Wanguo, believes that the inventory level of dealers is still moving downwards, the inventory is in a controllable range, and the probability of price war is small. In December 2012, the channel inventory data of the Automobile Circulation Association was only 0.97, which has already set a record low. The industry believes that the inventory in January may continue to decline.
According to the statistics of the Securities Times reporters, the sales growth of some car companies in January this year is not very satisfactory, in the industry average, such as Shanghai Volkswagen's growth rate of 49%, Shanghai GM's 27%, Yueda Kia is 53%.
The growth of autonomous car companies, especially low-end and mid-end car companies, is very obvious. In January 2013, Great Wall Motor's SUV sales increased by 150.8% year-on-year to 35,000 units, a growth rate of 5.9% from the previous month, and sales volume reached a record high. Great Wall Motor's total sales in January reached 73,000 units, an increase of 86.7% year-on-year, and sales volume was also a record high. Jianghuai Automobile achieved sales of 49,900 units in January, a year-on-year increase of 73.6%. Foton Motor's growth rate in January was 71.1%.
In addition, the reporter learned from Changan Automobile Sales Department that the company's current Ford inventory is relatively low. Ford's new model, Maverick, has ample orders after its listing at the end of January. It needs to wait in line for the car, and the order quantity has exceeded the sales of the old Fox. In addition, the Ford Wing Bo listing work is in progress, and is expected to be listed on time in April.
Jiang Pingyan, executive vice president of GAC Fiat, although the auto market has entered the “micro-growth†era, there are still large structural opportunities in the SUV and other market segments. More and more auto companies are beginning to pay attention to the segmentation competition in the SUV market.
Feng Tongqin, an analyst at Haitong Securities, said that the cumulative sales of SUVs that continued to grow at a high rate in January were 240,000 units, an increase of 90.54% year-on-year. At the same time, some companies are also increasing their investment in SUV models. In 2013, the new model of the Great Wall Motor Haval H2 made up for the gap between the Haval H6 and the M4; the Haval H6 and H5 models will also reduce the impact of the aging of the model, and jointly promote the sales of Haval SUV. At the same time, Jianghuai Automobile's new SUV-S5 will be officially launched in March. In January, the company's SUV sales reached 2,513.
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