After the Spring Festival holiday adjustment, the domestic auto market returned to normal in March. In the same month, the sales volume of the four brands in the second-tier premium auto market rose to more than 10,000 vehicles. Throughout the first quarter, Cadillac continued to lead the second-tier premium car market with cumulative sales of more than 50,000 vehicles. Jaguar Land Rover and Lexus have nearly 40,000 vehicles, and Volvo has nearly 30,000 vehicles. The overall second-tier premium car market still maintains its growth momentum. Less.
According to GM China data, Cadillac sold a total of 55,079 vehicles in China in the first quarter, up 39.7% year-on-year; in March, it sold 18,007 units, an increase of 45.6% year-on-year.
In March, Cadillac XT5 sold more than 6,100 units, an increase of 36%; XTS sales of about 5,100 units, an increase of 65%; ATS-L increased 32% year over year, sales of more than 5,200 units; CT6 sales exceeded 1,500 vehicles in the month.
With the rapid growth of sales of Cadillac, the industry is increasingly worried about its sharp price cuts or damage to its brand. Feedback from the market terminal shows that in the Beijing market, the XT5 currently offers a discount of 50,000 yuan, XTS discount of 30,000 yuan, ATS-L discount of 85,000 yuan, and its CT6 car discount is starting at 110,000 yuan.
At the end of March, Cadillac's small and medium-sized SUV, the XT4, was officially released in New York, and it will further lower the Cadillac product barrier while opening up new market segments.
In the first quarter, a change in the premium second-tier car market came from the Jaguar Land Rover and Lexus ranking exchanges; Lexus's 1,027-odd advantage outpaced Jaguar Land Rover’s second-place second place.
The new Jaguar XEL
Jaguar Land Rover official data show that in the first quarter of its cumulative sales of 37,306 vehicles in China, an increase of 11%; its sales in March 13596, Jaguar Land Rover history for the best performance in the same period.
Currently, Jaguar and Land Rover brands maintain a steady and steady increase in several major models. Among them, the Jaguar Land Rover's fourth domestic model, the new Jaguar XEL, has been getting better since it was listed in December of last year, with an increase of over 80% in March. At the same time, Jaguar E-PACE, which has been put into production in Changshu, will become the fifth domestic Jaguar Land Rover within three years. Along with the accelerating localization of Jaguar Land Rover, its future market performance is expected.
In contrast, Lexus' localization topic has always been a hot topic in the industry. Although, at the recent opening of the Boao Forum for Asia, the news that the auto import tariffs will be lowered will benefit the full import of Lexus. However, in the long term, in the fiercely competitive Chinese market, increasing the degree of localization will also be the trend of the automotive industry.
According to statistics, in the first quarter, Lexus sold 38,333 vehicles in China, an increase of 31% year-on-year; in March, it sold 14,713 vehicles, an increase of 36.9% year-on-year.
Volvo XC40
Volvo, which ranks fourth, is also continuously expanding its domestic model series. Its new compact SUV XC40 will be launched in China at the Beijing Auto Show opened on April 25. It will be imported in the form of imports and will be domestically produced. The domestically produced XC60 and S90 have long been the main sources of Volvo sales in China.
According to statistics, in the past March, Volvo sold 10,700 vehicles in China, an increase of 17.6% year-on-year. In the first quarter of this year, Volvo sold 28,768 vehicles in the Chinese market, an increase of 23.3% year-on-year.
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