Online (Fast-Fashion):

Pros:

  • Convenience at your fingertips – shop anytime, anywhere
  • Enjoy the comfort of shopping from home without the hassle of traveling
  • Cost-effective options that often come with discounts or promotions
  • Quick delivery times, making it ideal for last-minute needs

Cons:

  • Customer service may lack in-depth optical expertise, which can be a challenge when you have specific needs
  • Quality of frames and lenses might not match what you'd find in a physical store
  • Potential issues with fit – frames may not sit correctly on your face
  • Lenses could feel uncomfortable due to inaccurate measurements
    • Many online retailers require you to provide your pupillary distance (PD), which can lead to errors if not measured properly
    • They often skip vertical measurements, using averages or algorithms instead, which may not suit your unique prescription
  • Less personal interaction and support throughout the process

merrin dungey david kind showroomIndependent Brick & Mortar:

Pros:

  • Personalized service with experienced opticians who understand your vision needs
  • More attention to detail when selecting frames and lenses
  • Clearer communication about your prescription and lifestyle requirements
  • Higher quality materials and craftsmanship
  • Accurate lens measurements, including manual PD and vertical height checks
  • Access to exclusive brands and styles not found online
  • Easier adjustments and fittings after purchase

Cons:

  • Higher price points due to overhead costs and personalized service
  • Longer wait times for custom orders
  • Less flexibility in terms of selection and pricing compared to online stores

David Kind – Online Boutique – Best of Both Worlds

  • Enjoy the convenience of online shopping from the comfort of your home
  • Receive a try-on set delivered directly to your door for a better idea of how the glasses look
  • Get expert guidance from a knowledgeable optician who understands your prescription and style preferences
  • Customize your lenses based on your specific needs – computer use, progressives, reading-only, etc.
  • Access to unique and high-quality eyewear lines that stand out from mass-market options
  • Production time is around 10–14 working days, ensuring quality over speed
  • High-quality materials at fair and transparent prices
  • Uses a patented measurement system that takes both PD and vertical height from a photo of you wearing the glasses – more accurate than traditional methods

SHOP DAVID KIND

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