According to recent news, Chery Automobile will cut hundreds of new car projects, including the engine platform, and it will mainly move towards platformization in the future. Prior to this, Chery Automobile had more than 130 new car projects. After streamlining, the number of future projects will be less than 30. Many media rushed to reprint this news.
It is completely nonsense. Anybody who understands the common sense of the automobile understands that it is impossible to think about it. With more than 130 new car projects, each project invested 500 million yuan, how much would it cost? How many car companies in the world have 100 new car projects? Recently, a joint venture company said that it wants to do 20 products and feels it is not reliable.
Explain that currently Chery is making strategic adjustments to study and discuss the development plan and direction of the company. Once the direction has been established, the platform plan can be determined and then the product plan can be determined. After these factors are determined, the product cost can be adjusted. If the strategy is not clear, the project or project will be cut. It is very blind and may go back to making brains decisions.
In recent years, Chery has begun brewing strategic transformation in the face of multiple-brand strategy failures, sluggish sales growth, and increasingly severe living conditions. However, since the specific plan has not been released, all kinds of speculation or rumors have begun to outcrop, and the most talked about personnel transfer.
Sources said that the original Chery General Manager of sales company, currently head of product quality of Chery Ma Dejun will leave Chery Automobile former general manager of BYD sales company Xiazhi Bing will join Chery Automobile Another news, said one of Chery eight veterans, deputy general manager Lu Jianhui Has been transferred to Chery Holdings, no longer responsible for the car.
This lifted people's appetite. In June, Chery had just announced the appointment of personnel. Ma Dezhen left the position of general manager of the sales company and transferred to the head of the quality department. He was reported to be resigned less than two months later, which seems to imply that Chery’s internal struggle is fierce. Lu Jianhui's job mobilization involves the departure of Chery’s entrepreneurial veterans, and makes the industry guess the real purpose of this personnel adjustment. Huang Huaqiong said: Before Chery’s quality work was not led by the deputy-level leader, Ma’s move was a strategic adjustment of Chery. The direction signifies that Chery pays more attention to quality. However, at present, the horse is always treated because of physical discomfort. For the rumor that Xia Zhibing will join Chery, Huang Huaqiong said that so far, Chery has not had any contact with Xia Zhibing.
Huang Huaqiong said: Now all are fragmented and incomplete. Everyone now sees some personnel or tactical adjustments. It is only a phased work. Behind the surface of personnel changes is a system, a strategic adjustment. This thing we do not understand, it is thought that Chery will introduce the entire company's strategic adjustment plan when it is tossing.
Earlier, at the listing of the son of New Oriental in May, Yin Tongyue, chairman of Chery revealed that after more than a year of brewing, the strategic transformation of the Chery brand has been basically completed, and detailed planning will be officially announced at the end of June. As of today, the new strategic plan has not yet been announced. The reporter learned that this new strategic plan will be introduced this month. The core is that the development of the enterprise will return to the right path, make a brand, establish a standard, and improve a set of processes.
Despite rumors, Chery in the transition did not slow down. According to data from the China Association of Automobile Manufacturers, in July this year, Chery’s sales dropped slightly, among which Tiggo SUVs sold 9,083 units, a year-on-year increase of 8.67%, surpassing the sales of Dongfeng Nissan, Highlander and Beijing Hyundai IX35. Fifth place. In terms of exports, Chery’s sales exceeded 20,000 units in May and June, and continued to maintain its strong momentum in July. Sales volume reached 19,520 units, up 14.8% year-on-year. In July of this year, Chery’s cumulative exports reached 112014 units, up 26.1% year-on-year.
On August 1, Wuhu Hexi Auto Interior Decoration Co., Ltd. invested 192.52 million yuan by Japan Hexi Industry, Chery Technology, and Guangzhou Hexi put into production. This project will enhance the R&D, production supporting capabilities and quality of Chery Automobile interior parts products. . In April, Chery established a joint venture with Bosch China to develop and produce automotive multimedia products, and will establish the Bosch Automotive Instrument Asia Pacific R&D Center. In addition, Chery has established joint ventures with Halla Air Conditioning Co., Ltd., a subsidiary of Visteon of the United States, and Valeo Group of France.
An important part of the strategic adjustment is that Chery will gradually move up and become an international company with quality, quality, and technology leadership. Huang Huaqiong said.
It is completely nonsense. Anybody who understands the common sense of the automobile understands that it is impossible to think about it. With more than 130 new car projects, each project invested 500 million yuan, how much would it cost? How many car companies in the world have 100 new car projects? Recently, a joint venture company said that it wants to do 20 products and feels it is not reliable.
Explain that currently Chery is making strategic adjustments to study and discuss the development plan and direction of the company. Once the direction has been established, the platform plan can be determined and then the product plan can be determined. After these factors are determined, the product cost can be adjusted. If the strategy is not clear, the project or project will be cut. It is very blind and may go back to making brains decisions.
In recent years, Chery has begun brewing strategic transformation in the face of multiple-brand strategy failures, sluggish sales growth, and increasingly severe living conditions. However, since the specific plan has not been released, all kinds of speculation or rumors have begun to outcrop, and the most talked about personnel transfer.
Sources said that the original Chery General Manager of sales company, currently head of product quality of Chery Ma Dejun will leave Chery Automobile former general manager of BYD sales company Xiazhi Bing will join Chery Automobile Another news, said one of Chery eight veterans, deputy general manager Lu Jianhui Has been transferred to Chery Holdings, no longer responsible for the car.
This lifted people's appetite. In June, Chery had just announced the appointment of personnel. Ma Dezhen left the position of general manager of the sales company and transferred to the head of the quality department. He was reported to be resigned less than two months later, which seems to imply that Chery’s internal struggle is fierce. Lu Jianhui's job mobilization involves the departure of Chery’s entrepreneurial veterans, and makes the industry guess the real purpose of this personnel adjustment. Huang Huaqiong said: Before Chery’s quality work was not led by the deputy-level leader, Ma’s move was a strategic adjustment of Chery. The direction signifies that Chery pays more attention to quality. However, at present, the horse is always treated because of physical discomfort. For the rumor that Xia Zhibing will join Chery, Huang Huaqiong said that so far, Chery has not had any contact with Xia Zhibing.
Huang Huaqiong said: Now all are fragmented and incomplete. Everyone now sees some personnel or tactical adjustments. It is only a phased work. Behind the surface of personnel changes is a system, a strategic adjustment. This thing we do not understand, it is thought that Chery will introduce the entire company's strategic adjustment plan when it is tossing.
Earlier, at the listing of the son of New Oriental in May, Yin Tongyue, chairman of Chery revealed that after more than a year of brewing, the strategic transformation of the Chery brand has been basically completed, and detailed planning will be officially announced at the end of June. As of today, the new strategic plan has not yet been announced. The reporter learned that this new strategic plan will be introduced this month. The core is that the development of the enterprise will return to the right path, make a brand, establish a standard, and improve a set of processes.
Despite rumors, Chery in the transition did not slow down. According to data from the China Association of Automobile Manufacturers, in July this year, Chery’s sales dropped slightly, among which Tiggo SUVs sold 9,083 units, a year-on-year increase of 8.67%, surpassing the sales of Dongfeng Nissan, Highlander and Beijing Hyundai IX35. Fifth place. In terms of exports, Chery’s sales exceeded 20,000 units in May and June, and continued to maintain its strong momentum in July. Sales volume reached 19,520 units, up 14.8% year-on-year. In July of this year, Chery’s cumulative exports reached 112014 units, up 26.1% year-on-year.
On August 1, Wuhu Hexi Auto Interior Decoration Co., Ltd. invested 192.52 million yuan by Japan Hexi Industry, Chery Technology, and Guangzhou Hexi put into production. This project will enhance the R&D, production supporting capabilities and quality of Chery Automobile interior parts products. . In April, Chery established a joint venture with Bosch China to develop and produce automotive multimedia products, and will establish the Bosch Automotive Instrument Asia Pacific R&D Center. In addition, Chery has established joint ventures with Halla Air Conditioning Co., Ltd., a subsidiary of Visteon of the United States, and Valeo Group of France.
An important part of the strategic adjustment is that Chery will gradually move up and become an international company with quality, quality, and technology leadership. Huang Huaqiong said.
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