On October 28, Continental, the parent company of the renowned tire brand, officially announced its plan to build its first tire manufacturing facility in Hefei, Anhui Province. The project will see a total investment of 150 million euros, with construction set to begin in mid-2008 and full-scale operations starting in early 2010. This marks a significant step in the company's long-term strategy to expand its presence in the Chinese market.
Manfred Winnimma, Chairman of the Continental Group Board of Directors, made the announcement during a speech at the company’s headquarters in Hannover, Germany. He emphasized that every department within the Continental Group will establish its own production base in China, reflecting the company’s confidence in the region’s growth potential and its commitment to local development.
The new factory in Hefei will specialize in producing high-performance tires under the Group’s premium brand “Ma Brand.†It will be equipped with state-of-the-art production technologies and environmental protection measures, ensuring both efficiency and sustainability. The plant is expected to have an annual production capacity of up to 4 million car tires, supporting the growing demand for premium tires in China.
In addition to manufacturing, the German tire giant has also announced plans to collaborate with local universities to offer specialized training programs for employees. These initiatives aim to enhance workforce skills and provide professional development opportunities, further strengthening Continental’s partnership with the local community.
This move not only highlights Continental’s strategic vision but also underscores its dedication to innovation, quality, and sustainable growth in one of the world’s fastest-growing automotive markets.
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