Recently, the 9th China Automotive Industry Summit Forum 2011 hosted by China Europe International Business School was held in Shanghai . Zhou Liang, general manager of Nanjing Iveco, stated at the forum that China’s commercial vehicles have gradually achieved an important position in the international market, but In the process of internationalization strategy, so far, China's automobile export process is basically still in a number of developing countries and low-end markets, especially after the financial crisis, except for Asia, Africa, South Asia, and the Americas. In addition, in some high-end and high-end markets, especially in South America and Europe, commercial vehicles in China have still not achieved major breakthroughs.
Zhou Liang introduced that Iveco's main operating indicators are 8.3 billion euros in 2010, operating profit of 270 million euros, a total of 25,000 employees, and 6 R&D institutions. Therefore, the company is investing in R&D, both in Europe and in China. R&D investment accounts for almost the same level as operating profit. He also revealed that the company plans to produce 450,000 units of Iveco headquarters and China in 2014, which will become the third largest manufacturer of commercial vehicles in the world.
Zhou Liang said that China's commercial vehicles have gradually achieved an important position in the international market. In 2010, the total number of commercial vehicles in the world reached 5.85 million, and it is expected that the total number of commercial vehicles will reach 8 million by 2016. He also pointed out that in the future, if the Chinese market is to become stronger and stronger, then the previous sales volume and low-profit equipment, especially after the financial crisis, have increased in addition to Asia, Africa, South Asia and the Americas. In the high-end and high-end markets, especially in South America and Europe, commercial vehicles in China have still not achieved major breakthroughs. The reason for this is that China's commercial vehicle and auto industries have grown bigger, but they have not been stronger.
Zhou Liang also pointed out that it is impossible to maintain the sustainability of the company in the future if the Chinese market is to become stronger and stronger, and then take the previous sales and low-profit equipment. Therefore, in the context of globalization, we must change the previous path of quantity and low cost. This road is not a road of sustainability for Chinese autos going global. We have seen this after the financial crisis more clearly and clearly.
If all Chinese cars want to continue to expand their sales, then the international market and international strategy are the only way. To gradually bring the localization of the market to globalization, the local competitiveness and brand must gradually turn into a global platform, continuous innovation and improvement of technological level, continuous globalization of the network, continuous improvement of product quality, and emission reduction. Gradually with European standards and even North American standards. In other words, China's globalization must be based on brand globalization, network globalization, manufacturing globalization, supply chain globalization, market globalization, capital globalization and talent globalization. This is the only way.
As the world’s largest automotive producer, China’s importance and influence on the development of the global automotive industry is increasing. In the next decade, the development of the global automotive industry will be dominated by a number of trends, and China will invariably play a vital role in it: safety and emission control are the most important priorities of current industrial supervision. Under the guidance of this wind vane, car manufacturers are facing tremendous pressure for technological progress. Investment in new product and new technology development areas will increase, which will further deepen the process of industrial integration and rationalization.
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