From March 21st to April 10th, SAIC-GM-Wuling will roll out its "Gold Service, Reliance on Trust" spring campaign, aiming to deliver more meaningful customer experiences and further strengthen the brand image of Wuling Automobile. This initiative reflects the company's commitment to providing high-quality service and building long-term trust with its customers.
This is the latest phase of Wuling’s ongoing "Gold Service" program, following the successful "Professional Services, Trusted Delivery" series launched during the Olympic Year. Over the past year, Wuling has continued to build on its reputation, forming a strategic partnership with China’s national weightlifting team, which was highly anticipated for the Beijing Olympics. The brand also achieved impressive sales success, capturing the top spot in mini-vehicle sales with an impressive 520,000 units sold.
According to sources from the SAIC-GM-Wuling Marketing Department, the event will feature a range of activities, including free vehicle inspections, lucky fortune cards, and special gifts for owners of B-series engine Wuling models. During the event, users can enjoy free checks on brake fluid, coolant, washer fluid, and battery electrolyte, as well as tire, filter, and engine maintenance. Participants will also receive a free lucky postage card, giving them a chance to win a spot on CCTV-2’s “Shopping Street†show or other prizes. Additionally, those who bring their B-series vehicles in for service will receive a car wash kit as a gift.
Wuling has long been respected by consumers for its practical, durable vehicles and professional after-sales service. Earlier this year, the company received widespread praise for its “Wulings of the Wuling Club†campaign, which highlighted family-oriented marketing and personalized services, earning it the industry award for “Returning to Economy†in the mini-commercial vehicle sector.
Currently, Wuling holds a 43% market share in the domestic mini-commercial vehicle segment, with its sales and service network covering over 20% of county-level areas. This extensive network expansion has significantly improved service quality. With an ambitious sales target of 620,000 units for the Olympic Year, SAIC-GM-Wuling is clearly confident in its position as a leader in the mini-vehicle market.
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