The reporter learned from SAIC-GM-Wuling that from March 21st to April 10th, the company will launch a full-scale spring service campaign under the theme of “Gold Service, Reliance on Trust.†This initiative aims to provide customers with more tangible benefits and further strengthen the image of Wuling Automobile as a trusted and reliable brand.
This event marks the continuation of Wuling’s “Gold Service†program, which builds upon its previous “Professional Services, Trusted Delivery†series launched during the Olympic Year. Over the past year, Wuling has consistently been associated with excellence, forming a strategic partnership with the Chinese national weightlifting team, which has generated high public expectations for the Beijing Olympics. The brand also achieved remarkable success, securing a top position in mini-vehicle sales with an impressive 520,000 units sold.
According to sources from the SAIC-GM-Wuling Marketing Department, the event will feature a variety of customer-friendly activities, including free vehicle inspections, lucky fortune cards, and gifts for owners of B-series engine Wuling vehicles. During the campaign, users can enjoy complimentary checks on brake fluid, coolant, windshield washer fluid, and battery electrolyte, along with tire, filter, and engine maintenance. Additionally, participants will receive a free lucky postage card, giving them a chance to win a spot on CCTV-2’s “Shopping Street†show or enter a lucky draw. Those who bring their B-Series Wuling cars for service will also be rewarded with a car wash kit.
Wuling has long maintained a strong reputation among consumers due to its practical, durable products and professional service. At the start of this year, SAIC-GM-Wuling received widespread praise for its “Wulings of the Wuling Club†campaign, which highlighted family-oriented marketing and personalized services, earning it the industry's “Returning to Economy†award in the mini-commercial vehicle sector.
Currently, Wuling holds a 43% market share in the domestic mini-commercial vehicle segment, with over 20% of county-level sales and service outlets across the country. The deepening of its network has significantly improved service quality. With an ambitious sales target of 620,000 units for the Olympic Year, SAIC-GM-Wuling is clearly confident in its ability to dominate the mini-vehicle market, showcasing its comprehensive competitive strength.
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